PRISM Wetaskiwin is a non-profit organization representing, and celebrating the LGBTQAI2S+ community in Wetaskiwin, Alberta. Being my first project after finishing my Graphic Design Diploma, and having my own personal roots tied to central Alberta, this was a very fun project for me.

My goal for this rebranding project was to showcase the group in a new light that was welcoming, bold, and professional. A clean, loud font, with rounded edges. Soft, bridge like shape language to tie into their “Building Bridges” tagline. An outlined heart to put love on the forefront and represent love in all colours.

This project also included a full website design on Squarespace. Completed in collaboration with classmate Gabriel Marchand.