Jayden’s is a fictional classic diner on wheels with a modern edge. This concept is based on my own brother, and his love for grilled cheese, iced coffee, and slow-pitch. Jayden’s food truck has style, comfort, and fun, all in one.

This branding template leans into that classic “Ma and Pa” feeling. Simple black and white, with a bold pop of blue and pink to keep the energy fun. Hand drawn illustrations to add personality.

Find these eats at all of the local parks, ball diamonds, and every weekend at the city’s various surrounding slow-pitch tournaments.